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Effect of Personalization on the Perceived Usefulness of Online Customer Services: A Dual-Core Theory
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Effect of Personalization on the Perceived Usefulness of Online Customer Services: A Dual-Core Theory (2012)Effect of Personalization on the Perceive…The role of artificial intelligence personalisation in e-commerce: Customer purchase decisions in the retail sector (2025)The role of artificial intell…Purchase intention through search engine marketing: E-marketplace provider in Indonesia (2022)Purchase intention through se…How the content of location-based advertisings influences consumers’ store patronage intention (2017)How the content of location-b…The role of personalization, engagement, and trust in online communities (2016)The role of personalization, …Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia (2013)Factors Affecting Consumer's …On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness (2023)Unpacking ICT-supported Social Connections and Support of Late-life Migration: From the Lens of Social Convoys (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The partial least squares approach for structural equation modeling. (1998)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Joy to the (Shopper) World: An S-O-R View of Digital Place-Based Media in Upmarket Shopping Malls (2021)The value of online surveys (2005)Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes (2006)Manipulating perceived social presence through the web interface and its impact on attitude towards online shopping (2007)Consumers' Digital Shopping Experience (2023)User Acceptance of Information Technology: Toward A Unified View1 (2003)Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation (2008)Social media in marketing: A review and analysis of the existing literature (2017)Elucidating drivers of repurchase intention in the e-marketplace through the lens of online trust-building mechanisms (2024)How to improve users' purchase intention of agricultural products through live streaming systems? (2025)A technique for measurement of attitudes (1932)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)
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  • 2016The role of personalization, engagement, and trust in online communities121 cited
  • 2017How the content of location-based advertisings influences consumers’ store patronage intention20 cited
  • 2022Purchase intention through search engine marketing: E-marketplace provider in Indonesia15 cited
  • 2025The role of artificial intelligence personalisation in e-commerce: Customer purchase decisions in the retail sector14 cited
  • 2013Factors Affecting Consumer's Continuance Online Purchase Intention in Malaysia11 cited

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