The Role of Moral Intensity and Personal Moral Philosophies in the Ethical Decision Making of Marketers: A Cross-Cultural Comparison of China and the United States

Jatinder Jit Singh · Scott John Vitell · Jamal A. Al‐Khatib · Irvine Clark

80 citations0/0 files storedJournal of International Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Ethics in Business and Education Ethics in medical practice Psychology of Moral and Emotional Judgment

Abstract

This study uses cross-cultural samples from the United States and China to replicate previous empirical findings regarding the relationship among moral philosophies, moral intensity, and ethical decision making. The authors use a two-step structural equations modeling approach to analyze the measurement and structural models. The findings partially replicate those from previous studies and provide evidence that the measurement model is somewhat invariant across the two groups studied but the structural model is not. In addition, there is evidence that the relationship between personal moral philosophies (mainly relativism) and moral intensity varies across the two cultures. That is, whereas relativism is a significant predictor of moral intensity for the Chinese sample, it is not for the U.S. sample. However, idealism is a significant predictor of perceived moral intensity for both samples of marketing practitioners. Finally, perceived moral intensity is a significant, direct predictor of ethical judgments, and ethical judgments are a significant, direct predictor of behavioral intentions in both instances.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 80 citations exist upstream.

References

1991The theory of planned behavior 2000Structural equation modeling with AMOS: basic concepts, applications, and programming 1983Culture's Consequences: International Differences in Work-Related Values.1998Assessing Measurement Invariance in Cross‐National Consumer Research 1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model 1983Culture's Consequences: International Differences in Work-Related Values.1986A General Theory of Marketing Ethics 1971Simultaneous Factor Analysis in Several Populations

Cited by

2010Assessing cross-cultural marketing theory and research 2012Ethical Judgments: What Do We Know, Where Do We Go?2019The impact of moral philosophy and moral intensity on purchase behavior toward sustainable textile and apparel products 2015International Marketing Ethics: A Literature Review and Research Agenda 2017Effects of Auditors' Ethical Orientation and Self‐Interest Independence Threat on the Mediating Role of Moral Intensity and Ethical Decision‐Making Process

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.