Fashion Retailing: A Multi-Channel Approach

Abstract

Preface SECTION I INTRODUCTION TO FASHION RETAILING Chapter 1 The Nature of the Fashion Retailing Industry Chapter 2 The Global Impact of Fashion Retailing Chapter 3 Organizational Structures Chapter 4 The Fashion Consumer Chapter 5 Retail Research Directions in Today's Retail Environment Chapter 6 Ethical Practices and Social Responsibility by Retailers SECTION II THE FASHION RETAILER'S ENVIRONMENTS Chapter 7 On-Site and Off-Site Locations Chapter 8 Designing and Fixturing Brick and Mortar Premises Chapter 9 The Importance of Visual Merchandising to Stores SECTION III MANAGEMENT AND CONTROL Chapter 10 The Human Resources Division Chapter 11 Merchandise Distribution and Loss Prevention Section IV Merchandising Fashion Products Chapter 12 Planning and Executing the Purchase Chapter 13 Purchasing in the Global Marketplace Chapter 14 Private Label Importance to the Merchandise Mix Chapter 15 Inventory Pricing Chapter 16 The Importance of Advertising and Promotion Chapter 17 Communicating to Customers Through Electronic MediaChapter 18 Servicing the Fashion Shopper Appendix Bibliography Glossary Index

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