Commercial Use of Conjoint Analysis

Henrik Sattler · Adriane Hartmann

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Economic and Environmental Valuation Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing

Abstract

Conjoint analysis (CA) as a method to investigate consumer preference structures is popular in operations management and marketing. This paper analyses commercial applications of CA. It reports the...

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2025Advances in Consumer Research 1978Conjoint Analysis in Consumer Research: Issues and Outlook 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1981Behavioral Decision Theory: Processes of Judgement and Choice 1991Handbook of consumer behavior 1989Commercial Use of Conjoint Analysis: An Update 1975Consumer Choice Strategies: Simplifying Vs. Optimizing 1987Effects of Quality and Quantity of Information on Decision Effectiveness

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