Developing Crisis Management Skills Through A Realistic Case Scenario

Connie Browning Budden · Michael Craig Budden

8 citations0/0 files storedJournal of Business Case Studies (JBCS)

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Public Relations and Crisis Communication Management and Marketing Education Communication Studies and Media

Abstract

Increasingly, managers and public relations officials seem to be at the forefront of newscasts as a variety of organizational crises develop. Business educators attempting to teach appropriate crises management knowledge and develop skills needed to address such a crises should incorporate realistic case scenarios to challenge students. Such realistic cases should appropriately address communication and management needs related to crises that may develop. This paper presents a realistic case that has been used to instill crisis management skills in a business public relations class.

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1992The practice of public relations 2006Essentials of contemporary advertising

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2011Building The Case For Educating Business Leaders On The Importance Of Public Relations

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