Articlediamond2015

Integrating Sustainability into SME Strategy

82 citations0/0 files storedJournal of Small Business Strategy

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Environmental Sustainability in Business Corporate Social Responsibility and Sustainability Sustainability and Innovation in Business

Abstract

Small-to-Medium Enterprises (SMEs) increasingly are expected to develop strategies to accommodate accelerating global sustainability reporting requirements and proactively address sustainability considerations.Many lack a structured approach to facilitate getting started with strategy formulation in response to this significant change in their external environment.This paper presents a readily applicable and practical method SMEs can apply to integrate sustainability considerations as a beginning toward developing a sustainability strategy.Current sustainability issues are identified and discussed with respect to determining company capabilities and assessing the external business environment.This classification of critical sustainability issues offers a flexible planning innovation well-suited to smaller enterprises seeking to begin developing a sustainability strategy.

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References

2010Does it really pay to be green? Determinants and consequences of proactive environmental strategies 2006Small Business Champions for Corporate Social Responsibility 2009Corporate sustainability and innovation in SMEs: Evidence of themes and activities in practice 2006Measuring organizational performance: beyond the triple bottom line 2008An Empirical Study of Environmental Awareness and Practices in SMEs 2003Environmental management systems and the smaller enterprise 2006Drivers of Environmental Behaviour in Manufacturing SMEs and the Implications for CSR 1983Inside the Black Box

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