Role of Demographic Diversity in Online Knowledge Sharing

Abstract

Knowledge sharing is not only the requirement of professional lives but it has proved its importance in daily lives as well. This study particularly addresses the behavior of knowledge sharing in online world. Therefore, this study explores the influence of demographic factors on the online knowledge sharing behavior in the sample of 319. In order to check the possible differences in the means of different demographic factor groups, this study applied independent sample t-test and one way analysis of variance (ANOVA). These findings are significant since they provide a better insight to the indifferent role of demographic diversity of students when it comes to online knowledge sharing as a result of online social interaction. This study can find many utilities regarding the course contents and online study plans in educational institutes and personnel screening of human resource in organizations.

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