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model Integrating e-commerce into existing export marketing theories: A contingency · Study

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Articlemodel Integrating e-commerce into existing export marketing theories: A contingency

Munib Karavdic2009

Article2009

model Integrating e-commerce into existing export marketing theories: A contingency

Munib Karavdic · Gary D. Gregory

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E-commerce and Technology Innovations Marketing and Advertising Strategies Digital Marketing and Social Media

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References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors 1987The Economic Institutions of Capitalism 1994The Capabilities of Market-Driven Organizations 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 2001Value creation in E‐business 1975THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES 1989From Competitive Advantage to Corporate Strategy 1994Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures

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2005Integrating e-commerce into existing export marketing theories: A contingency modelarticle · 54 shared references 2007The Effects of E-Commerce Drivers on Export Marketing Strategyarticle · 21 shared references 2004Identifying successful marketing strategies by export regional destinationarticle · 15 shared references 2018An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directionsarticle · 14 shared references 2000The Impact of Relational Variables on Export Performance: An Empirical Investigation in Australia and the UKarticle · 12 shared references 2000A Conceptual Framework of the Determinants of Export Performancearticle · 12 shared references

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Year2009

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Published2009-01-01

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ShelfE-commerce and Technology Innovations

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