A TAM Framework to Evaluate UsersÃ¢ÂÂ Perception towards OnlineElectronic Payments

George Rigopoulos · Dimitris Askounis

50 citations0/0 files storedThe Journal of Internet Banking and Commerce

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Technology Adoption and User Behaviour Privacy, Security, and Data Protection Health, Technology, Consumer Behavior

Abstract

Technology Acceptance Model (TAM) is capable of explaining user behavior across a broad range of end-user computing technologies and user populations. In its original form TAM has been extensively incorporated as a methodology to measure attitude towards technology adoption from users in multiple domains, as well as within financial domain. TAM variations have also been proposed and applied for measuring users’ attitude towards adoption of several IT based services. In this paper we demonstrate a revised TAM model for measuring users’ attitude towards online electronic payments adoption. We present the model developed, as well as initial results from a relevant survey at a Greek bank’s target users group.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1995Understanding Information Technology Usage: A Test of Competing Models 1995Computer Self-Efficacy: Development of a Measure and Initial Test 1993User acceptance of information technology: system characteristics, user perceptions and behavioral impacts 2000The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption 1996Empirical Evaluation of the Revised Technology Acceptance Model 1998Using Davis's Perceived Usefulness and Ease‐of‐use Instruments for Decision Making: A Confirmatory and Multigroup Invariance Analysis 2004Application of the technology acceptance model to a knowledge management system

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