SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia
5 references·0 citing·25 second hop
Influence of Promotional Mix and Price on Customer Buying Decision toward Fast Food sector: A survey on University Students in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, Bekasi)Indonesia (2014)Influence of Promotional Mix and Price on…Packaging design as a Marketing tool and Desire to purchase (2013)Packaging design as a Marketi…ANALISIS FUNGSI KEMASAN PRODUK MELALUI MODEL VIEW DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK ROKOK KRETEK MEREK DJI SAM SOE DI KOTA SEMARANG (2013)ANALISIS FUNGSI KEMASAN PRODU…Packaging design: creating competitive advantage with product packaging (2009)Packaging design: creating co…Consumer evaluation of unbranded and unlabelled food products (2009)Consumer evaluation of unbran…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Information and Consumer Behavior (1970)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Tacit Dimension (1997)Consumer responses to elimination of overpackaging on private label products (2015)“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging? (2017)In the consumers’ eye: A mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions (2022)Consumer behavior and marketing action (1981)Building Strong Brands (1995)Prosedur Penelitian Suatu Pendekatan Praktik (2006)How Advertising Works: What Do We Really Know? (1999)A multi‐method investigation of consumer motivations in impulse buying behavior (2000)Preference for green packaging in consumer product choices – Do consumers care? (2008)Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern (2015)Sustainability in e-commerce packaging: A review (2020)Can Package Size Accelerate Usage Volume? (1996)Packaging communication: attentional effects of product imagery (2001)Theory Building From Cases: Opportunities And Challenges (2007)Predictive packaging design: Tasting shapes, typefaces, names, and sounds (2013)Communicating packaging eco-friendliness (2015)Consumer attitudes towards biobased packaging – A cross-cultural comparative study (2018)Packaging and purchase decisions (2004)Consumer perceptions of product packaging (2006)Marketing communication for organic wine: Semiotic guidelines for wine bottle front labels (2015)PENGARUH DESAIN DAN MANFAAT KEMASAN TERHADAP MINAT PEMBELIAN FMCG (2021)Re-evaluating beauty: Attitudes and perceptions of eco-friendly packaging in beauty care products - A systematic review (2024)
this work references cited by second hop

References

  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2009Packaging design: creating competitive advantage with product packaging280 cited
  • 2009Consumer evaluation of unbranded and unlabelled food products54 cited
  • 2013Packaging design as a Marketing tool and Desire to purchase24 cited
  • 2013ANALISIS FUNGSI KEMASAN PRODUK MELALUI MODEL VIEW DAN PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK ROKOK KRETEK MEREK DJI SAM SOE DI KOTA SEMARANG20 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work