Article2005

A Longitudinal Study of Product Attachment and Its Determinants

Ruth Mugge · Hendrik N.J. Schifferstein · Jan P. L. Schoormans

54 citations0/0 files storedACR European Advances

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Consumer Behavior in Brand Consumption and Identification Place Attachment and Urban Studies Nostalgia and Consumer Behavior

Abstract

This paper investigates how the emotional bond a consumer experiences with ordinary durables varies over time. We found that product attachment is affected by the degree of self-expression, memories, and perceived pleasure. Over time, the determinants of product attachment can be added or lost, or their impact on product attachment can change. Our research shows that product usage is essential to maintain the impact of memories on product attachment. For users, the impact of the determinants was stable over time. For non-users, however, the impact of memories on product attachment decreased to non-significance, whereas the impact of the low pleasure ratings increased.

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References

1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods 1981The Meaning of Things 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective 1994Valuing Things: The Public and Private Meanings of Possessions 1988"My Favorite Things": A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage 1995How is a Possession "Me" or "Not Me"? Characterizing Types and an Antecedent of Material Possession Attachment

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