CSR in Electrification of Rural Africa The Case of ABB in Tanzania

Abstract

Multinational corporations (MNCs) are beginning to explore low-income markets in Africa in search of legitimacy and growth opportunities. This paper examines the CSR (corporate social responsibility) aspects of this trend by analysing: (a) how the processes of defining CSR develop when MNCs enter low-income markets in Africa; and (b) what the outcomes of these processes are in terms of local definitions of CSR. A framework for analysing these two research questions is developed by linking descriptive stakeholder theory to actor-network theory. Doing this contributes to stakeholder research by showing how firms actively shape their stakeholder environ-ment, the similarities of firm–stakeholder interactions and the role of artefacts in firm–stakeholder interactions. The developed framework is illustrated in a study of

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