An Information Ecological Model for E- Commerce in China – Design, Empirical Analysis, and its Application to TaoBao.Com

Abstract

Abstract—Based on the idea of system theory and from the viewpoint of ecosystems, we analyze major factors of information ecology. Considering typical characteristics of E-commerce in China, we aim at drafting an information ecological model. We use Taobao, a leading customer-to-customer platform in the Internet, as to analyze information ecological factors, the information ecological chain, and its information ecosphere. We hope that our research findings contribute to the theoretical system on information ecology, promote the development of E-commerce, and provide theoretical basis for the information ecology in E-commerce. Index Terms—e-commerce; information ecology factor; information ecology chain; information ecosphere I.

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