E-RETAILING IN INDIA-RISK & REMEDIES 1 Dr. MD. RASHID FAROOQI, 2 Dr. SHYAM ANAND JHA, 3 Rajeev Kumar Singh

Lalit Narayan Mishra

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E-commerce and Technology Innovations Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Abstract

E-retailing is the concept of selling of retail goods using electronic media, in particular, the internet. It is a subset of e-commerce by nature. As E-retailing business is booming in India and also providing many benefits to us but we also need to focus on the extent of risk associated with e-retailing. This article intends to study the risk management and prevention systems of E-retailing Business in India.

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