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Culture is of more and more importance in consciousness and life activity of the modern society. And\nculture is comprehended not only in the true sense of the word as a result of intellectual creation, but\nit is understood at the level of common human sense: cultureness means decency, accomplishment,\ntact, and intelligence.\nIt is the author’s opinion that nowadays «culture studies» are of particular importance as a scientific\ndiscipline still being in a formative stage in spite of numerous investigations on culture both in Russia and\nabroad. The author focuses his attention on consideration of two main approaches to the investigations on\nculture: Western and Russian. Culture studies are formed adjoining many sciences integrating knowledge\nof different sciences on culture into integral system, representing the ideas about essence, functions,\nstructure, and dynamics of culture as such, modeling cultural configurations of different epochs, nations,\nconfessions, classes, discovering and systemizing distinctive features of different cultural worlds.\nConcerning realization of the creative potential of culture, the author pays a great deal of attention\nto the necessity for integration of various kinds of knowledge about this sphere of spiritual life in the\ncontext of integrated scientific discipline – applied culture studies as a peculiar bridge introducing an\nindividual or the human community into the world of culture.\nThe subject of applied culture studies is specified by cultural policy as a complex dynamic system of\ninteraction between state authorities, society, and culture (as an object of that policy) as complex of\npoints of view and activity in thorough modernization of society based on science, structural reform of\nthe whole system of institutions of culture, optimization of combination of state and social components\nin socio-cultural life, scientific and educational support of the subsequent regulation of socio-cultural\nprocesses, etc., on the whole, as conscious correction of the general content of culture.\nThe conclusion drawn in the end of the article is that cultural policy should be aimed at the\nachievement of harmonious development of the country based on the correct scientific organization\nand administration of the society; it is to eliminate inequality in cultural development of an individual\nand society and reduce the level of irresponsiveness to culture and cultural dilettantism of the mass.\nIt should express interests of every individual and the entire nation, guarantee human rights of free\nand independent development, correct balance of interests of different social groups.
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