Key Success Factors for the Apparel Manufacturing Industry: A Case Study at Company X

Abstract

The Mauritian apparel industry has been facing a number of challenges as globalization and trade agreements have rocked the foundations of the world economy. The country's isolation from its main markets has caused the industry to lose its competitiveness, particularly in mass markets. This situation has deteriorated with the closure of many factories over the past fifteen years. Only those who have kept the pace within the global competitive business environment have been able to survive. Reduced cost of operations, decreasing value of the local currency, and increased competition from new players like India and China are challenges that Mauritius is facing. This has led the Mauritian apparel industry to innovate, be more efficient, productive, and quality oriented. This paper illustrates and highlights the mechanism used by a successful apparel manufacturing company to be able to achieve success and sustain it, despite operating in a difficult and competitive business environment.

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