Performance on the Final Exam in the Principles of Marketing Course: Relationships With Self-Handicapping

Abstract

Given the reliance on testing as an evaluation tool in the Principles of Marketing Course, the effectiveness of testing in determining student comprehension is an important area of study. Do the personal qualities of students, however, have the ability to interfere with the relationship between comprehension and exam performance? This study investigates the relationships of self-handicapping with performance expectations, actual performance, and self-reported anxiety at the time of the final exam for 378 students enrolled in Principles of Marketing courses. A negative relationship was observed between self-handicapping and performance expectations, no relationship was observed with actual performance, and a negative relationship was observed with students’ self-reported anxiety. These findings are discussed.

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