ANTECEDENTS AND EFFECT OF COMMITMENT ON THEIMPULSE BUYING BY INTERNET

Moez Ltifi

6 citations0/0 files storedThe Journal of Internet Banking and Commerce

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Technology Adoption and User Behaviour Consumer Market Behavior and Pricing

Abstract

The impulse buying is an important phenomenon in consumer behavior and distribution in the context classic and virtual. The growth of services based on communication and information technology (CIT), especially the Internet has changed the way businesses and consumers interact. This article aims to provide a more complete understanding of the characteristics of the commercial website and the role played in the development of the pleasure of service and commitment to impulse buying. Analyses of data from 302 consumers Tunisian revealed that the attributes of the site (visual appearance, navigation, customized preview) are three important antecedents of the pleasure of serving consumers increasingly affecting their commitment to this site and therefore their buying impulse.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 6 citations exist upstream.

References

1994The Commitment-Trust Theory of Relationship Marketing 2003Evolving to a New Dominant Logic for Marketing 1996The Behavioral Consequences of Service Quality 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 2003A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships 2004E-S-QUAL

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.