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Emerging Trends in Fashion Marketing: A Case Study of Apparel Retailing in India
7 references·1 citing·41 second hop
Emerging Trends in Fashion Marketing: A Case Study of Apparel Retailing in India (2012)Emerging Trends in Fashion Marketing: A C…Analysing the influence of the presentation of fashion garments on young consumers’ online behaviour (2012)Analysing the influence of th…The temporary store: a new marketing tool for fashion brands (2011)The temporary store: a new ma…Atmosphere in fashion stores: do you need to change? (2011)Atmosphere in fashion stores:…Fashion collaboration or collision? (2010)Fashion collaboration or coll…Fashion and commerce: a historical perspective on Australian fashion retailing 1880‐1920 (2004)Fashion and commerce: a histo…Marketing capabilities and firm performance in fashion retailing (2003)Marketing capabilities and fi…Generational buying motivations for fashion (2003)Generational buying motivatio…Predictors of Purchase Intention of Luxury South Sea Pearls (2016)Predictors of Purchase Intent…Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes (2013)Inter-industry creative collaborations incorporating luxury fashion brands (2016)Co-marketing alliances: definitions and approaches. Insights from a literature review (2017)Shops and Shopping, 1800-1914: Where, and in What Manner the Well-Dressed Englishwoman Bought Her Clothes (1964)Counter Cultures: Saleswomen, Managers, and Customers in American Department Stores, 1890-1940 (1988)Fashioned from Penury: Dress as Cultural Practice in Colonial Australia. (1996)An exploratory study on the reasons for purchasing imported high fashion apparels (2007)Retail history in the management context: prototype, prologue or prequel? (2010)An Evolutionary Historical Perspective of Pakistan Retail Fashion Industry (2021)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic customer responses to fast fashion and replicas (2013)When art meets mall: impact on shopper responses (2018)Impact of different types of in-store displays on consumer purchase behavior (2021)Measurement of Business Performance in Strategy Research: A Comparison of Approaches (1986)LISREL 7 : a guide to the program and applications (1989)The Capabilities of Market-Driven Organizations (1994)Investigating the Value of Sociomaterialism in Conceptualizing IT Capability of a Firm (2012)Marketing capabilities and firm performance: literature review and future research agenda (2015)Operations management research grounded in the resource-based view: A meta-analysis (2020)Qualitative research and evaluation methods (1980)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Organic and amplified eWOM in consumer fashion blogs (2013)Exploring how social media platforms influence fashion consumer decisions in the UK retail sector (2018)Online customer experience (OCE) in clothing e-retail (2018)The Competitive Advantage of Nations (1990)The Competitive Advantage of Nations (1991)Research Methods for Business Students (2003)Temporary retail in fashion system: an explorative study (2013)The pop-up store as a foreign operation mode (FOM) for retailers (2014)Pop-up retailing: Integrating objectives and activity stereotypes (2015)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Handbook of Personality: Theory and Research (2008)Service expectations of older generation Y customers (2006)Hispanic consumers' shopping orientation and apparel retail store evaluation criteria (2008)Impulse Buying Behaviour of Generation Y in Fashion Retail (2015)
this work references cited by second hop

References

  • 2003Marketing capabilities and firm performance in fashion retailing109 cited
  • 2012Analysing the influence of the presentation of fashion garments on young consumers’ online behaviour102 cited
  • 2011The temporary store: a new marketing tool for fashion brands94 cited
  • 2003Generational buying motivations for fashion68 cited
  • 2011Atmosphere in fashion stores: do you need to change?52 cited
  • 2010Fashion collaboration or collision?24 cited
  • 2004Fashion and commerce: a historical perspective on Australian fashion retailing 1880‐192013 cited

Cited by

  • 2016Predictors of Purchase Intention of Luxury South Sea Pearls10 cited

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