Do social media spell the end of journalism as a profession

Abstract

This article discusses the effect of social media on journalism and its status as a profession. I start with the critique of the ideological ‘biases and inclinations’ which may prevent journalists from seeing the real challenges and opportunities. I then explore seven current trends, in which the social media shape the profession of journalism. I argue that no single ‘one size fits all’ measure will protect journalism in the future. Various business and non-profit models as well as different forms of law should uniquely fit national ‘mediascapes’. The paper concludes that it is possible that the act and content of journalism will survive its early form of collective self-preservation ‐ its professional status.

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