"An Evaluation of Strategies of Reinforcing Internal Motivations of Employees in Isfahan Steel Company (Foolad Mobarake Company) Based on Herzberg's Motivation-Hygienic Model"

Abstract

Careful and systematic planning, creation, maintenance and strengthening employee motivation is the most important strategy to increase organizational efficiency. This needs comprehensive review and prioritizing factors that affect motivation enhancement and labor productivity. Therefore, in this study internal motivations of employees in Isfahan Steel Company (Foolad Mobarake Company) are explored based on Herzberg’s motivationhygienic model. This study is descriptive and survey due to its nature and its objective. Tool used in this research was motivational Questionnaire that reliability was calculated 0.86 by Cronbach's alpha. The population under study includes: 188 managers and employees in the Isfahan Steel Company (Foolad Mobarake Company) at all organizational levels including managers, staff and operators that have been selected by non-random targeted method. To test the hypothesis, data was evaluated by Hotelling test and multivariate analysis of variance and other statistical methods and statistical software SPSS was used for data analysis. Findings show that job growth, success, participation, acknowledgement, responsibility and challenging work cause the reinforcement of the internal motivation of employees in Isfahan Steel Company (Foolad Mobarake Company). Due to the findings, the staffs of Foolad Mobarake Company know that the factors affecting their internal motivations were at a desirable level and also believe that these factors reinforce their internal motivations. Based on the theoretical framework presented, management has provided desirable environmental conditions in order to help employees to have more motivation and peace in their work. Therefore, providing organizational conditions and creating motivation in employees causes

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