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Employee's motivation has a great importance for the future of the organization and achieving its goal. To provide good and services quality, it is important to develop strategies influencing staff motivation for better performance. The main task of manager is to understand the motives of emp loyees and pay attention to how individuals can be better motivated by means such as incentives, rewards, and leadership and ensure that individuals give consistent results with management's expectations.The study aimed to determine the major motivating factors and employees' job perception, attitudes and motivation. An exploratory quantitative research was carried out among emp loyees in the Ipko Co mpany in Kosovo so as to identify entry points for developing strategies that improve staff performance in workplace. In this paper were interviewed non managerial staffs of the Ipko Co mpany. The study showed that motivation is influenced by both financial and non-financial incentives. The main mot ivating factors for emp loyees were salary, achievement, recognition, work conditions, work itself. The main d iscouraging factors were related to pro motion and advancement, performance appraisal, interpersonal relation, insufficiency and unfairness of rewards. Activities associated with appreciat ion such as performance management are currently not optimally imp lemented, as emp loyees perceive inequity in the allocation of rewards, not offered the opportunity of effective promot ion and career advancement and performance appraisal as not useful. The kind of non-financial incentives identified should be taken into consideration when developing HRM strategies.
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