AN EXTENDED UTAUT MODEL FOR THE STUDY OF NEGATIVE USER ADOPTION BEHAVIOURS OF MOBILE COMMERCE

Donny C. F. Lai · Ivan Ka Wai Lai · Ernest Jordan

23 citations0/0 files storedJournal of the Association for Information Systems

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Technology Adoption and User Behaviour Usability and User Interface Design Health, Technology, Consumer Behavior

Abstract

An extended Unified Theory of Acceptance and Use of Technology (UTAUT) for mobile commerce (m-commerce) was empirically tested using data collected from a web survey distributed to and through the Hong Kong undergraduates and postgraduates. The partial least squares (PLS) technique of the structural equation modeling (SEM) was used to evaluate the causal model and the confirmatory factor analysis (CFA) was performed to examine the reliability and validity of the measurement model. Findings indicated that the new construct of Disturbance Concerns (DC) is a significant factor affecting users’ behavioural intention. This study aims to understand both the positive and negative factors that can significantly explain user acceptance intention and use behaviour so that service providers can adjust their strategies for providing successful m-commerce services. It also provides a base for further research on the user acceptance models of new information systems.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1998The partial least squares approach for structural equation modeling.1992Extrinsic and Intrinsic Motivation to Use Computers in the Workplace 1 2004The Theory of Planned Behaviour 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1

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