Transmedia Storytelling, Corporate Synergy, and Audience Expression

Leigh H. Edwards

33 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Literature, Culture, and Aesthetics Media and Digital Communication Digital Storytelling and Education

Abstract

This article argues that transmedia storytelling evidences competing trends, exemplifying corporate synergy on the one hand while allowing for audience-generated participatory culture on the other. The essay examines these competing dynamics as well as new developments in transmedia storytelling across multiple media platforms. It assesses how well recent media theory has accounted for these transmedia storytelling trends. It also analyzes key examples, which include online interactive reality television and crowdsourced music videos.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 33 citations exist upstream.

References

2008Better living through reality TV: television and post-welfare citizenship

Cited by

2015Digital diplomacy as transmedia engagement: Aligning theories of participatory culture with international advocacy campaigns 2013Audience Value and Transmedia Products 2013Exploring new communication strategies for a global brand : transmedia storytelling and gamification 2013Finding the abstract from the concrete: considering the use of popular culture artefacts to examine the Model of Expertise Redevelopment 2017Transmedia storytellng strategy : how and why producers use transmedia storytelling for competitive advantage 2017Diseñando una recepción participativa para universos transmedia: roles y desafíos 2021Eventos en la industria de los videojuegos. Estudio del caso Fortnite 2016A Systematization of the Concept of Transmedia: Update, Reinterpretation and Redefinition of the Concept

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.