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Sixty nine entrepreneurs (tailor store owners) at Sunan Giri traditional market were surveyed on their motivational factors, gender, and parental background; whether they owned a business or not. Comparison was made on the basis of McClelland’s need for achievement, need for power, and need for affiliation. These variables linked to the parental influences and also gender. Result shows that: (1) males’ need for achievement is different from females; (2) males’ need for power is different from females; (3) males’ need for affiliation is different from females; (4) males’ need for achievement whose parents are also an entrepreneur is different from the other males whose parents are not an entrepreneur; (5) males’ need for power whose parents are also an entrepreneur is the same with the other males whose parents are not an entrepreneur; (6) males’ need for affiliation whose parents are also an entrepreneur is different with the other males whose parents are not an entrepreneur; (7) females’ need for achievement whose parents are also an entrepreneur is the same with the other females whose parents are not an entrepreneur; (8) females’ need for power whose parents are also an entrepreneur is the same with the other females whose parents are not an entrepreneur; and (9) females’ need for affiliation whose parents are also an entrepreneur is the same with the other females whose parents are not an entrepreneur.
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