PLATFORM TYPES AND GATEKEEPER ROLES: THE CASE OF THE MOBILE COMMUNICATIONS INDUSTRY

Abstract

This paper analyses the platformisation of the mobile industry and derives a number of insights that may inform platform theory. It merges concepts and approaches from strategic management and from information and communication studies, and emphasises the dialectic between business configurations and technical architectures, the specific nature of information and communication commodities, and the key importance of control over assets and customers. It finds that platform leadership strategies permeate the mobile service provision domain, and that platforms are constituted around a set of crucial gatekeeper roles . Secondly, it proposes a typology of platforms according to different patterns of control.

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