Why women use makeup: Implication of psychological

Abstract

we examined the possible relation between the need to make oneself and specific psychological features. Our first results clearly showed that makeup could support two opposite up functions, i.e., camouflage vs seduction. Concerning their psychological profiles, results showed that women of the functional class camouflage are more anxious, defensive, and emotionally unstable compared to those of the functional class seduction, who appear to be more sociable, assertive, and extroverted. Further analyses revealed a division of the two classes into subclasses of volunteers with opposed personality and psychological profiles. This new classification allowed us to define more precisely the relations existing within the subjective experience of women during the makeup process. In conclusion, our study revealed that beyond the simple application of colorful products on the face, makeup has two major functional implications depending on specific psychological profiles of women.

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