The Role of Free Dailies in a Segregated Society

Abstract

Alongside subscribed morning newspapers, free dailies have assumed considerable importance in Swedish society. Like most Western countries, Sweden is socially and culturally segregated. Newspaper readership had been found to have increased substantially in recent years among residents of poor areas having high rates of unemployment, low income and low levels of formal education. The publication of free dailies has literally given people in these areas a newspaper, something they have not had access to before. Meanwhile, subscribed newspapers continue to hold their own in wealthier districts, whose residents have an entirely different socioeconomic and cultural background. The printed press is still a very vital medium in Swedish society, but today we note a primarily economic differentiation among newspapers in contrast to the political differentiation that prevailed a century ago.

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