Evaluation of Effective Fashionism Involvement Factors Effects on Impulse Buying of Customers and Condition of Interrelation between These Factors

Abstract

Purpose of this research is Evaluation of effective fashionism involvement factors effects on impulse buying of customers and condition of interrelation between these factors. Inventory was used for data collection. These inventories are distributed in Fajr clothing market of parsabade Moghan,this market has 86 shops, inventories are distributed by simple method randomly ,and finally 308 inventories was usable in present investigation. For analysis of data, modeling of structural equations is used .finally, research hypothesis was confirmed, in other words, in fashionism, trend to Hedonic Consumption Tendency, and positive Emotion affects directly in impulse buying, also involvement in fashionism and Hedonic Consumption Tendency influence directly on positive emotions (internal status) of buyers

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