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This article describes new and better ways to solve urban traffic congestion problems. It emphasizes win-win strategies that help achieve multiple planning objectives and therefore maximize overall benefits. This reflects a new planning paradigm which expands the range of impacts and options considered in the planning process. Win-win strategies include improvements to resource efficient modes such as walking, cycling and public transport; incentives for urban-peak travelers to use the most efficient option for each trip; and smart growth development policies that reduce travel distances and therefore total congestion costs. This article discusses the importance of comprehensive and multi-modal transport planning, describes omissions and biases in current planning, identifies various win-win congestion reduction strategies, and provides examples of successful urban transportation improvement programs. The win-win approach can be applied to many types of transportation problems, and is particularly appropriate in rapidly-developing Asian cities.
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