Sustainable Green Banking: The Case of Greece

Abstract

This paper examines the issue of sustainable development of banks in Greece and approaches this new area in an integrated and innovative way. It tries to analyze the situation, using the model of Jeucken. The study adopted the model, as resulted from the international study of 34 banks. The aim of this study is after the presentation of the recent literature and the information provided by banks to get clear the picture of sustainable banking in Greece. In the theoretical review the study presents the previous researches about sustainability and the main framework. It approached the subject from a geographical perspective. Next, the current situation in Greece is presented. The sustainable attitude of banks is categorized in financing risks, in product development, in environmental care, and in communication-organization. Based on the Jeucken’s point system, it evaluates the sustainability performance.

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