MARKETING HIGHER EDUCATION USING THE 7 PS FRAMEWORK

Ioan Constantin Enache

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Management and Marketing Education

Abstract

This paper aims to develop the use of 7 Ps framework in the educational marketing field. By presenting several important educational market forces the context of the discussion is revealed. Then the 7Ps framework is used to gather information. One by one the product, price, placement, promotion, people, process and physical evidence strategies are presented. It is shown that each has a particular role when it comes to educational market and the synergy effects are important. The advantages of the 7Ps approach are underlined.

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1995Strategic Marketing for Educational Institutions 2008A new higher education marketing mix: the 7Ps for MBA marketing

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