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This paper analyzes factors influencing stock prices for firms listed in the Nairobi stock exchange covering the period the period from January 2008 to December, 2010 using inflation, exchange rates, interest rates and money supply. The period is selected so as to use the most recent data, to make the findings more current. The study uses secondary data the main source of which is the NSE and the Central Bank of Kenya statistics. Multiple regression formula was applied to estimate effect of the selected factors on stock prices. The regression results show that the factors of inflation, exchange rates, and interest rates were significant except money supply which although it had a positive correlation, the relationship was not significant. The result shows that exchange and interest rates had negative correlation to stock prices whereas inflation and money supply had a positive correlation. Factor models observe the sensitivity of an asset return as a function of one or more factors. To formulate appropriate investment strategy, investors constantly review current financial and economic conditions, based on which future trends can be forecast considering the needs of the investors. However the financial market expectation will determine the investment strategy to be chosen. Financial markets are dynamic, and affected by various macroeconomic factors. The result of the study may offer investors and policy makers a basis upon which to make strategic decisions.
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