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This paper examines the art of linguistic spin in three popular speeches given by Barack Obama during October 2, 2002 to February 5, 2008. Obama's linguistic spin has been approached through the model of transitivity systems proposed by Halliday. The analysis and interpretation reveal the way he became successful in persuading the people gather around him. These linguistic features have been taken as tools for analysis as these relate closely to the ideational function of language, quite suitable for the analysis and interpretation of a political discourse since political discourse also deals with the ideational function. The results of the study show that Obama uses material processes of action and event as well as mental process of affection to physically gather the people around him. He uses relational processes as well to create his positive image in the minds of people. He seems much interested in using circumstance of location, both spatial and temporal, and circumstance of reason to make his account objective and reliable. Key terms: Political speeches, Barack Obama, linguistic spin, transitivity. 1. Conceptual Framework
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