A Stakeholder Framework for Designing and Directing Effective Marketing Internships

Abstract

Purpose This article explores stakeholder relationships in a marketing internship program to increase understanding of key stakeholder actions and expectations and to present a framework for program design and administration. Method/Design and Sample Building on a literature review of work that surrounds internships and stakeholder theory, this paper utilizes a qualitative grounded theory approach to conduct an exploratory stakeholder analysis of key stakeholders to understand relationships in the design and delivery of a marketing internship program. Results This study introduces a framework that aims to facilitate a more thorough and inclusive marketing internship program and suggests a more complete delivery approach through continued involvement of key stakeholders. Primary internship stakeholders include students, employers, and university faculty and administration. Secondary internship stakeholders that have a relevant association with a marketing internship program include parents, alumni, industry groups, and accrediting agencies. Value to Marketing Educators This paper expands the application of stakeholder analysis to marketing education and establishes a framework for facilitating an inclusive marketing internship program. Results provide a greater understanding of primary internship stakeholders and offer a number of implications for marketing educators.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 15 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.