In recent years, Business Intelligence (BI) has begun to play a critical role for businesses in terms of organizational development, helping them both to improve performance and to establish competitive advantages. However, there are many obstacles to the successful implementation of BI. This paper will discuss the challenges of BI, examining whether the reasons for failed implementation have been predominantly from BI capabilities or implementation strategy which is based on business-driven or technical. A suitable conceptual framework for the study of BI has been suggested according to set techniques and strategies which match the purpose of this research.
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