Developing Intercultural Skills for International Industries: The Role of Industry and Educators

Abstract

This case study explores intercultural awareness and communication skills as part of the essential skills set of managers operating in today’s international hospitality and tourism industry. The movement of labour across the world, encouraged by push and pull factors in different economies provides most managers in the hospitality and tourism industries with specific challenges of managing diversity within their workforces. However, the extent to which employers and educators have recognised these features has yet to be fully analysed. Using findings from a recent research thesis on the development of international hotel companies and their human resources, and a research project investigating the teaching of intercultural awareness and intercultural communication skills in international hospitality and tourism programmes, the chapter identifies the responses of these key stakeholders. The research suggests that neither the companies nor the education institutions

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