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This paper is part of an ongoing doctoral research project on titled; Value Creation through Sustainable Design intervention; A case study of Indigenous bamboo cane products in Botswana. Through its practice and manifest, design cuts through the core of human life, and its impact is intricably woven into and reverberates through our daily activities. Whilst there may be an agreed set of definitions and processes for design amongst professionals, there is a plethora of interpretation of design by the everyday person, depending on their context of interaction and understanding. This is more evident in the rural communities of the world, far removed from the glitz of the advanced technological trappings, where simple, but focussed design interventions make a big difference and add substantial value to the everyday life. In this context design manifests itself as a strong economic and social conduit, with a balanced sustainability platform. This paper reflects on and documents the current role of design, through examples of some community based projects and empowerment ventures amongst the world’s marginalised communities in the Southern African Development Committee (SADC), in particular Botswana and projects on lessons that may be brought to bear on to the cutting edge technology applications in the industrialised world. The projects will highlight the particular design interventions as well as the engagement strategies employed.
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