Universities worldwide are aiming to have committed lecturers in their system. Many studies have shown that committed workers are more likely to become high performing workers who benefit their organization in terms of productivity and profit (Narimawati, 2007; Tella et al. 2007). This study intended to ascertain the impact of job satisfaction of university lecturers on their commitment towards academic activities. Besides that, it also investigated specifically factors contributing to job satisfaction, namely promotional opportunities, remuneration, working environment, workload, relationship with colleagues, and management style. The study used self administered questionnaires which were distributed to 320 lecturers from UiTM Kelantan. Data was analysed using SPSS 16 for descriptive analysis while AMOS 17 was used for Structural Equation Modelling (SEM). The study found that promotional opportunities, workload and relationship with colleagues significantly affect job satisfaction of lecturers. This is consistent with the findings of Chimanikar et al. (2007), and Santhapparaj and Alam (2005). Most importantly, this study also confirmed that there is a significant relationship between job satisfaction and work commitment. Overall, the findings of this study indicate that satisfied lecturers will be committed to their job, and promotional opportunities, workload and relationship with colleagues should be given due consideration as they significantly affect job satisfaction level among lecturers.
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