A STUDY ON CONSUMER BUYING BEHAVIOUR FOR USED CARS IN PUNE CITY

Abstract

This study investigates and explores the relationship between variables which affect consumer buying behaviour for used cars in Pune city. It also attempts to understand used car market in India. Questionnaires were distributed to respondents living in Pune city who have purchased the used car. The total sample consists of 84 respondents. Chi-square was used to test the hypotheses. The result of this study provides evidence and insights about the relationship between the variable which affects consumer buying behaviour for used cars. The study reveals the significant relationship between family income and make of the car; gender and colour of the car; family income and selling price. Apart from that, the study also provides valuable insight toward the understanding on how different factors provide the base for purchase intention and affects the consumer buying behaviour of used cars.

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