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Category Optimizer: A Dynamic-Assortment, New-Product-Introduction, Mix-Optimization, and Demand-Planning System
16 references·1 citing·44 second hop
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References

  • 1995Automobile Prices in Market Equilibrium4,939 cited
  • 2000Stated choice methods analysis and applications4,596 cited
  • 2011The Innovator's Dilemma2,893 cited
  • 1999The Variety of an Assortment479 cited
  • 2007Demand Estimation and Assortment Optimization Under Substitution: Methodology and Application436 cited
  • 2008Assortment Planning: Review of Literature and Industry Practice415 cited
  • 2001Reducing Assortment: An Attribute-Based Approach394 cited
  • 2008Defensive Marketing Strategies363 cited
  • 1983Defensive Marketing Strategies347 cited
  • 1995A Factor-Analytic Probit Model for Representing the Market Structure in Panel Data205 cited
  • 2002Investigating Category Pricing Behavior at a Retail Chain200 cited
  • 2004The effect of multi-purpose shopping on pricing and location strategy for grocery stores193 cited
  • 2010Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies193 cited
  • 2001Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data105 cited
  • 2007New Product Development Under Channel Acceptance86 cited

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2000
Understanding Supermarket Competition Using Choice Maps
35 cited

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  • 2015The line extension dilemma: Greater difference or similarity to existing products?11 cited