Acceptance Determinants towards Takaful Products in Malaysia

Abstract

Takaful has the same function as the conventional insurance. However, both are different in terms of operation. Due to the endless catastrophes encountered by the world economic, financial, commodity, real estate, wealth and other business, commercial and service sectors by having no remedial alternative paradigm to rescue the world communities from unstable econo-commercial mechanisms. It is thus, now realized by the world communities generally that, such an unexpected global catastrophe can be fought by the asset base and risk sharing economy to reform and rescue the world community with a just econo-business paradigm to enrich the spirit of entrepreneur and enterprising based community with mutual cooperation, care and concern. This paper attempts to determine the factors that influence the acceptance towards takaful among people in Malaysia Using a random sample of respondents choose among people, the researcher intends to determine the factors based on independent variables; perception, product features, promotion, benefit and service quality. This research will help the takaful operator in improvement and development. It is important to make sure that their customers are always satisfied and always exceed their expectation towards takaful and its

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