Hashtags Functions in the Protests Across Brazil

Raquel Recuero · Gabriela da Silva Zago · Marco Bastos · Ricardo Araújo

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Social Media and Politics Media and Digital Communication Digital Communication and Language

Abstract

In this article, we discuss the communicative functions of hashtags during a period of major social protests in Brazil. Drawing from a theoretical background of the use of Twitter and hashtags in protests and the functions of language, we extracted a sample of 46,090 hashtags from 2,321,249 tweets related to Brazilian protests in June 2013. We analyzed the hashtags through content analysis, focusing on functions, and co-occurrences. We also qualitatively analyzed a group of 500 most retweeted tweets to understand the users’ tagging behavior. Our results show how users appropriate tags to accomplish different effects on the narrative of the protests.

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References

1984Content Analysis: An Introduction to its Methodology.2015Qualitative Inquiry and Research Design: Choosing Among Five Approaches 2017The Content Analysis Guidebook 2012THE LOGIC OF CONNECTIVE ACTION 2013The Logic of Connective Action 2012Social Media and the Decision to Participate in Political Protest: Observations From Tahrir Square 1981Linguistics and Poetics 2011Social Media and the Organization of Collective Action: Using Twitter to Explore the Ecologies of Two Climate Change Protests

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