Beyond Hofstede : culture frameworks for global marketing and management

Abstract

PART I INTRODUCTION AND OVERVIEW 1. Going Beyond Hofstede: Why We Need to and How C.Nakata PART II REVIEWS AND CRITIQUES OF CULTURE FRAMEWORKS So What Kind of Atheist Are You? Exploring Cultural Universals and Differences P.Christopher Earley Beyond Hofstede: Challenging the Ten Commandments of Cross-Cultural Research V.Taras & P.Steel Culture Theories in Global Marketing: A Literature-Based Assessment C.Nakata & E.Izberk-Bilgin PART III CONCEPTUALIZATIONS OF THE CULTURE PROBLEM Culture in Context: New Theorizing for Today's Complex Cultural Organizations M.Yoko Brannen Reflexive Culture's Consequences S.Askegaard , D.Kjeldgaard , & E.J.Arnould PART IV EXTENSIONS OF AND ADVANCES IN CULTURE FRAMEWORKS Impact of Culture on Cross-Cultural Research S.P.Douglas & C.Samuel Craig Conceptualizing Culture as Communication in Management and Marketing Research W.L.Adair , N.R.Buchan & X.Chen Cultural Influence on Consumer Motivations: A Dynamic View D.A.Briley PART V ALTERNATIVE CULTURE FRAMEWORKS AND PERSPECTIVES Shifting Perspectives: Multiple Cultures and Community Embeddedness in an Anglo-German MNC F.Moore Using Mental Models to Study Cross-Cultural Interactions L.A.Liu & C.Dale PART VI REFLEXIVE CONSIDERATIONS Reflexive Considerations of Culture Theories in Global Marketing C.Nakata INDEX

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 77 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.