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Reexamining Masculinity, Femininity,and Gender Identity Scales · Study

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ArticleReexamining Masculinity, Femininity,and Gender Identity Scales

Kay M. Palan1999

Article1999

Reexamining Masculinity, Femininity,and Gender Identity Scales

Kay M. Palan · Charles S. Areni · Pamela L. Kiecker

41 citations·0/0 files stored·Marketing Letters

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Gender Roles and Identity Studies Consumer Behavior in Brand Consumption and Identification Media, Gender, and Advertising

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References

1974The measurement of psychological androgyny.1981Gender schema theory: A cognitive account of sex typing.1981Designing Research for Application 1975Ratings of self and peers on sex role attributes and their relation to self-esteem and conceptions of masculinity and femininity.1973Masculinity-femininity: An exception to a famous dictum?2009Understanding Gender and Organizations 1994Management Scientists Are Human 1990More Than a Labor of Love: Gender Roles and Christmas Gift Shopping

Cited by

2008A cross‐cultural validation of a gender role identity scale in marketing 2018The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names 2018Moving beyond Categorical Gender in Studies of Risk Aversion and Anxiety 2004Gender identity, gender salience and symbolic consumption 2021Digital and traditional media advertising and business performance of agribusiness firms - Empirical evidence in Japan

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1991Sex Roles: The Measurement of Masculinity, Femininity, and Androgynychapter · 10 shared references 2013The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross‐Gender Brand Extensionsarticle · 9 shared references 1987Psychological Androgynyarticle · 8 shared references 1981Sex-Role Influences in Dyadic Interaction: A Theoretical Modelchapter · 8 shared references 2008A cross‐cultural validation of a gender role identity scale in marketingarticle · 8 shared references 2001Twenty-Five Years After the Bem Sex-Role Inventory: A Reassessment and New Issues Regarding Classification Variabilityarticle · 7 shared references

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Year1999

Typearticle

Published1999-11-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations41

Files0 public / 0

ShelfGender Roles and Identity Studies

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doi10.1023/a:1008110204546

openalex_workW2193565873

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