Article2014

Bara segrar bygger inga varumärken

Klaus Solberg Söilen · Benjamin Svensson · Mikael Frestad Solér

13 citations0/0 files storedSvensk Idrottsforskning: Organ för Centrum för Idrottsforskning

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Consumer Behavior in Brand Consumption and Identification Physical Education and Sports Studies Sports, Gender, and Society

Abstract

Vill allsvenska klubbar starka sina varumarken racker det knappast att bara vinna matcher. Svensk publik vill ha underhallning, men ocksa och klubbar med tydliga etiska varderingar och med en stor ...

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