Red is Romantic, but Only for Feminine Females: Sexual Dimorphism Moderates Red Effect on Sexual Attraction

Fangfang Wen · Bin Zuo · Yang Fang Wu · Shan Sun · Ke Liu

32 citations0/0 files storedEvolutionary Psychology

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Evolutionary Psychology and Human Behavior Animal Behavior and Reproduction Color perception and design

Abstract

Previous researchers have documented that the color red enhances one's sexual attraction to the opposite sex. The current study further examined the moderating role of sexual dimorphism in red effects. The results indicated that red enhanced men's sexual attraction to women with more feminine facial characteristics but had no effect on ratings of perceived general attractiveness. Red clothing also had a marginally significant effect on men's sexual attractiveness. In addition, regardless of sexual dimorphism cues, male participants rated women with red as warmer and more competent. The underlying mechanisms of the red effect, the limitations of the current study, and suggestions for future directions are discussed.

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2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.2020Understanding and Using Factor Scores: Considerations for the Applied Researcher 1998Effects of sexual dimorphism on facial attractiveness 2001Evolutionary psychology: The new science of the mind 2013Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans 2007Color and psychological functioning: The effect of red on performance attainment.2020A Critical Review of Research on Formative Assessments: The Limited Scientific Evidence of the Impact of Formative Assessments in Education 2001Computing and evaluating factor scores.

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2018Meta-Analysis of the Effect of Red on Perceived Attractiveness

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