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The application of choice set principles to typeface selection · Study

ThesisThe application of choice set principles to typeface selection

Douglas E. Fox2011

Thesis2011

The application of choice set principles to typeface selection

0 citations·0/0 files stored·Holmes Museum Of Anthropology (Wichita State University)

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Decision-Making and Behavioral Economics Graphic Design and Typography Color perception and design

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Dissertation (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology

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References

1988Status quo bias in decision making 1986Norm theory: Comparing reality to its alternatives.1979An Information Processing Theory of Consumer Choice 1993Reason-based choice 1992Choice under Conflict: The Dynamics of Deferred Decision 2008Why Heuristics Work 1991Costs and benefits of judgment errors: Implications for debiasing.2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice

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Year2011

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Published2011-01-01

VenueHolmes Museum Of Anthropology (Wichita State University)

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ShelfDecision-Making and Behavioral Economics

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