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Application of PLS in Marketing: Content Strategies on the Internet · Study

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ChapterApplication of PLS in Marketing: Content Strategies on the Internet

Silvia Boßow-Thies2009

Chapter2009

Application of PLS in Marketing: Content Strategies on the Internet

Silvia Boßow-Thies · Sönke Albers

38 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Digital Marketing and Social Media

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1951Coefficient Alpha and the Internal Structure of Tests 1988Structural equation modeling in practice: A review and recommended two-step approach.1984A resource‐based view of the firm 1995The Theory of the Growth of the Firm 2006The Core Competence of the Corporation 1999Use of partial least squares (PLS) in strategic management research: a review of four recent studies 1998Modern Methods for Business Research

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Year2009

Typechapter

Published2009-11-16

VenueSpringer eBooks

Languageen

Citations38

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-540-32827-8_26

openalex_workW2200406834

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