Planning, Organizing, and Executing Short Term International Exposures for U.S. Students of Marketing and Business: An Alternative Method

Abstract

This paper discusses issues involved with the creation and offering of short term international study programs. The multi-city programs identified by Gordon and Smith (1992) and Schuster (1993) are examined and compared to a single-city model The alternative model combines a home campus research class with an intensive cultural immersion experience.

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